What is the Average Cost of Website Design for Small Businesses?
With over 90% of Americans being on the internet in 2021, and over 97% of those users visiting a business’s website before visiting, it is essential to have a website for your business. This creates a great opportunity for you to showcase your products or services. Still, many business owners fall short when creating a website that meets market demands due to a variety of reasons including lack of knowledge, budget, time, or focus. However, this creates a unique opportunity for those who have the means listed above to really capitalize on these oversights and outperform the competition. Naturally, as a web development agency, we suggest using a professional to build a website for you. So, we have listed the average costs associated with creating a website professionally and DIY.
Average Cost of Website Design for Small Businesses
Regardless of your means for conducting sales, (online, in person, or both), a website serves as the digital storefront for your business and the services that you provide. So, it makes a lot of sense to invest in a professional. While professionals vary on a case-by-case basis, prices are typically set from, free to under $1,000 for DIY, $1,000 to $3,000+ for freelancers, and start at an average of $3,000-$5,000+ for agencies. The costs listed accounts for a high-quality design with a set number of revisions (typically 3), basic functionality, content, and some SEO configuration. While a several thousand-dollar price tag differential makes DIY seem like a viable option; a lot of small business owners will soon find out that DIY web development is easier said than done. Even with modern website builders or website creators, such as WIX, Shopify, or WordPress, the learning curve is steep.
The Cost Factors of Website Design
It is important to note that some websites need more functionality than others. The components of websites vary in costs according to complexity. Domains cost as little as $1 to $12 a year. However, choosing a domain that matches your brand is extremely import. Website hosting can cost between $20 and $300 per year depending on the provider. Some companies require a complex design which can fetch a price tag between $1,000 and $15,000 for high complexity, user interaction, and user experience. Additionally, web pages generally add $1,000 to $5,000 to web development costs. Web pages make a difference in website cost, some small businesses can get away with only 10 pages or less while others, such as e-commerce might require 100s of pages. Even if the general layout for those pages remains the same, the costs and time associated with the development will cause the price to fluctuate. Additional functionality that we didn’t cover can contribute anywhere from $2,000 to $25,000 to the cost of development.
Building the Site
Some business owners will insist on creating a DIY website, which makes sense if you don’t have the budget for a professional.
We covered some of the main steps of how to create a website: here
Before you go reading that article, we strongly recommend you take a second to think about the time that you have during the day and realize the time it is going to take to make a plain website, even from a template. You should consider the amount of time it takes to create unique and captivating paragraphs to populate the page, finding content that matches those paragraphs, and putting it in an order that will keep your customers on the page.
Digital Marketing and Online Marketing: Keys for Success
Suppose you get past the initial learning curve for website builders and built a website off a template, now you must conduct SEO so that your website can be found by your customers.
It takes considerable amounts of time to learn how to do SEO and build a website by yourself. If you are still not convinced, we explained how to make a website in detail: here
Web development, web design, and SEO are full-time jobs that require a considerable amount of time. Most business owners find that the time they use to learn how to build a website is not worth the investment. Professional services create beautiful, functional, and engaging websites that will recoup the initial investment many times over.
A Website Agency That Understands Your Needs and Values You
We hope that you now have a better understanding of the costs associated with website design for small businesses. By now, you should be looking for a web designer or web developer that can cater to your unique needs for your enterprise. At Limitless, we understand how important of an investment a website can be for your business. We are here to partner with you in your quest to bring in clients and grow your business. We create and develop with endless innovation and creativity to help you grow, but more importantly, we help you differentiate your business from your competition.
Contact Limitless Web Developers today at (412) 926-5012 or leave us a request for more information here so that we can help you plan your strategy to develop a game changing website with Limitless potential.
